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Paid Media Manager Resume

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Charles Bloomberg

Phoenix, USA

charlesbloomberg@gmail.com

(621) 799-5548

in/cbloomberg

PROFESSIONAL SUMMARY

Results-oriented Paid Media Manager with extensive experience in driving high-performing digital campaigns and optimizing ROI through data-driven strategies. Proven track record of increasing brand visibility and lead generation through multi-platform advertising initiatives.

PROFESSIONAL Experience

Paid Media Manager | Company A

January 2020 — Present, Mountain View, USA

• Developed and executed paid media strategies across Google Ads, resulting in a 40% increase in click-through rates (CTR) and a 35% reduction in cost-per-click (CPC) over a 12-month period.
• Managed a $5M annual budget across multiple channels including search, display, and video, optimizing spend for maximum ROI utilizing tools such as Google Analytics and Kenshoo.
• Implemented A/B testing protocols for ad creatives, improving conversion rates by 25% through data-driven optimizations.
• Conducted in-depth competitor analysis and market research, leading to the development of targeted campaigns that drove a 30% increase in lead generation.
• Collaborated with cross-functional teams including SEO, content marketing, and product development to ensure cohesive campaign strategies and messaging.

Digital Marketing Manager | Company B

June 2017 — December 2019, Menlo Park, USA

• Spearheaded the launch of paid social media campaigns on Facebook and Instagram, achieving a 50% increase in engagement and a 20% rise in conversions within the first 6 months.
• Increased monthly ad spend efficiency by 30% through continuous performance tracking and using tools like AdEspresso and HubSpot.
• Directed the creation of over 200 ad creatives, incorporating audience insights and behavioral data to enhance relevance and performance.
• Improved lead quality by 40% through advanced audience segmentation and targeting techniques, leveraging Facebook Proprietary Tools.

Paid Media Specialist | Company C

May 2015 — May 2017, Austin, USA

• Engineered and deployed PPC campaigns on Google, Bing, and LinkedIn, achieving an average of 28% increase in conversions and a 20% decrease in cost-per-acquisition (CPA).
• Optimized 100+ ad campaigns using Google AdWords Editor and Bing Ads Intelligence, significantly enhancing keyword targeting and bid management.
• Formulated and executed retargeting strategies that resulted in a 15% boost in customer retention rates.

SEM Coordinator | Company D

January 2013 — April 2015, Miami, USA

• Assisted in managing SEM campaigns for 50+ clients, driving a cumulative 200% increase in traffic and 150% growth in online sales over a 2-year period.
• Ensured campaign alignment with client goals through extensive keyword research and bid adjustments, using platforms like Google AdWords and Bing Ads.
• Completed monthly performance reports and presented findings to clients, demonstrating campaign effectiveness and areas for improvement.

Education

Bachelor of Science in Marketing | University of California, Berkeley

May 2012

Expert-Level Skills

Google Ads, Facebook Ads, PPC, ROI optimization, A/B testing, Google Analytics, Tableau, Kenshoo, SEMrush, MOZ, AdEspresso, HubSpot, Bing Ads, keyword targeting, retargeting strategies, cross-functional collaboration, performance tracking, campaign optimization, audience segmentation, market research, creativity, analytical skills, communication

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Career Contributor

Total Users (this is annoying to update)

2,023,399

Interview Rate

62.18%

Avg. User Review

8.23/10

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Frequently Asked Questions (FAQs)

Why would I use an AI resume maker?

An AI resume maker helps you build a resume perfectly fit for the job you want. Top-notch AI resume builders are designed to speak the language hiring managers are looking for, increasing your chances of standing out in the crowd. It aligns your skills and experience with the job description effectively.

What’s the best way to use an AI resume builder?

To get the most out of an AI resume builder, either start from scratch or upload your current resume. Fill in as much detail as possible about your career and skills, and upload the job description you’re targeting. This personalization allows the AI to build a unique and tailored resume that’s bound to catch potential employers' attention.

Aren’t all resumes written with AI super similar?

AI-generated resumes can seem similar if you're not giving personalized inputs or if you're using basic prompts. Provide specific details about your work experience and target the job you’re eyeing. Use specialized AI tools instead of general chatbots to avoid robotic-sounding resumes and to ensure individual creativity.

Will employers know I used AI to write a resume?

Employers might think you used AI, but that’s rarely an issue. What they really care about is getting a well-written resume that showcases your skills and experiences accurately. A top-notch resume tailored to their needs will speak volumes more than worrying about AI involvement.

What is the best AI resume builder?

The best AI resume builder isn’t one-size-fits-all, it depends on your needs. In 2024, the most popular is Rezi.

Can I use AI to optimize an existing resume?

Yes, using AI to optimize your current resume is highly effective. You just need to upload your resume, share details about your career goals and the job you want, and let the AI refine everything to elevate your resume's impact and ATS compatibility.

How does Rezi tailor my resume to specific job descriptions?

Rezi uses a tool called the AI Keyword Targeting. This feature scans the job description to identify crucial keywords and naturally incorporates them into your resume, giving it the right focus without keyword stuffing.

What is the role of ATS (Applicant Tracking Systems) in the AI resume-building process?

ATS systems are software that many employers use to screen resumes. AI resume builders, like Rezi, are created to help you bypass these systems by ensuring your resume is ATS-friendly. ATS compatibility is a priority at Rezi to make sure your resume gets noticed by human eyes.

Can Rezi help with cover letters too?

Yes, it certainly can! Rezi creates highly personalized cover letters that match both your resume and the job description, boosting your application.

How can I ensure my AI-generated resume passes ATS scanning?

Stick with reputable AI resume builders, use clean and simple formatting, and ensure the right keywords are included. These steps help your resume glide through ATS scanning smoothly.

What should I do if my AI-generated resume feels too generic?

Ensure you provide enough personalized information about yourself to the AI tool. If it's still not right, explore a different AI tool until you get the customized feel you want.

Does Rezi offer industry-specific templates?

Rezi provides four base templates that can be extensively tailored. While some may work better for certain industries, these simple and timeless designs are created to fit a broad range of job positions.

Can I update my resume in Rezi as my career progresses?

Absolutely! With an active subscription, you can maintain multiple versions of your resume, including expanding on a "master" version to keep it up to date as your career evolves.

How secure is my personal information when using Rezi?

Your data is highly secure. We use encrypted connections, our platform has undergone professional security testing, and we adhere to strict data privacy regulations to protect your information.

What kinds of analytics or feedback does Rezi provide on my resume?

Rezi uses the "Rezi Score" system, assessing your resume against 23 criteria with actionable feedback. This includes formatting, keyword usage, phrasing, and alignment with best practices, ensuring your resume is in top shape.

Does Rezi provide support for users unfamiliar with resume-building technology?

Yes, we offer 24/7 support and human feedback on resumes, providing assistance to those new to resume-building tech.

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