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PR Specialist Resume

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Charles Bloomberg

Seattle, USA

charlesbloomberg@gmail.com

(621) 799-5548

in/cbloomberg

PROFESSIONAL SUMMARY

Seasoned PR Specialist with over 8 years of experience in media relations, strategic communications, and brand management. Proven track record in enhancing brand visibility and engagement through innovative PR campaigns.

PROFESSIONAL Experience

PR Specialist | Company A

July 2020 — Present, Portland, USA

• Executed over 50 PR campaigns annually, resulting in a 35% increase in media coverage and a 20% increase in brand engagement.
• Utilized Cision and Meltwater for media monitoring and reporting, ensuring accurate tracking of campaign performance and ROI analysis.
• Managed a team of 5 junior PR associates, providing training on media relations strategies and crisis communication protocols.
• Collaborated with marketing and product development teams to align PR objectives with broader company goals, resulting in cohesive brand messaging.
• Led crisis communication efforts during product recalls, successfully mitigating negative media impact and maintaining brand reputation.

Public Relations Manager | Company B

March 2015 — June 2020, Seattle, USA

• Developed and implemented a comprehensive media relations strategy that increased brand mentions in top-tier publications by 40%.
• Coordinated over 100 press releases, media kits, and executive speeches annually, ensuring consistent and compelling messaging.
• Fostered relationships with over 200 journalists and influencers, resulting in increased media coverage and enhanced brand credibility.
• Oversaw multimillion-dollar PR budget, optimizing spend to ensure maximum ROI and effectiveness of PR initiatives.

PR Consultant | Company C

June 2013 — February 2015, Denver, USA

• Provided strategic PR counsel to a portfolio of 15 clients across various industries, including technology, healthcare, and finance.
• Conducted media training sessions for client spokespersons, improving their public speaking skills and media interaction.
• Created and distributed monthly performance reports, highlighting key metrics and actionable insights to optimize future PR strategies.

Junior Public Relations Officer | Company D

January 2011 — May 2013, Sacramento, USA

• Assisted in writing and distributing press releases to targeted media outlets, achieving an 80% placement rate.
• Maintained and updated media contact databases, ensuring accurate and current information for outreach.
• Supported planning and execution of promotional events, contributing to a 25% increase in event attendance and media coverage.

Education

Bachelor of Arts in Public Relations | University of Southern California

May 2010

Expert-Level Skills

Media Relations, Strategic Communications, Crisis Management, Campaign Management, Media Monitoring (Cision, Meltwater), Content Creation, Social Media Strategy, Event Planning, Budget Management, Team Leadership, Stakeholder Engagement, Writing, Public Speaking

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