Digital Marketing Executive Resume
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Charles Bloomberg
Miami, USA
charlesbloomberg@gmail.com
(621) 799-5548
in/cbloomberg
PROFESSIONAL SUMMARY
Results-driven Digital Marketing Executive with 8+ years of experience in developing and executing high-impact campaigns. Proven track record in increasing online presence and driving ROI through strategic marketing initiatives.
PROFESSIONAL Experience
Digital Marketing Executive | Company A
March 2021 — Present, Mountain View, USA
• Introduced an ROI-focused campaign strategy resulting in a 30% increase in sales over 12 months using advanced Google Analytics and data-driven decision-making.
• Spearheaded a social media marketing initiative that doubled engagement metrics within six months by leveraging Hootsuite and targeted ads on Facebook and Instagram.
• Developed content marketing strategies that increased organic traffic by 45% year-over-year by employing SEO best practices and coordinating with a team of content creators.
• Optimized PPC campaigns generating a 25% reduction in cost-per-click through A/B testing, and effective keyword scaling using Google Ads.
• Collaborated with cross-functional teams to implement CRM solutions that improved lead conversion rates by 20% within the first quarter.
• Spearheaded a social media marketing initiative that doubled engagement metrics within six months by leveraging Hootsuite and targeted ads on Facebook and Instagram.
• Developed content marketing strategies that increased organic traffic by 45% year-over-year by employing SEO best practices and coordinating with a team of content creators.
• Optimized PPC campaigns generating a 25% reduction in cost-per-click through A/B testing, and effective keyword scaling using Google Ads.
• Collaborated with cross-functional teams to implement CRM solutions that improved lead conversion rates by 20% within the first quarter.
Senior Digital Marketing Specialist | Company B
July 2017 — February 2021, Cupertino, USA
• Managed a $1.5M annual digital marketing budget, achieving a 35% return on investment through strategic allocation and continuous performance monitoring.
• Generated a 50% increase in email open rates and a 20% rise in click-through rates through personalized email marketing campaigns using Mailchimp.
• Led a website redesign project that resulted in a 40% increase in user retention by using UX/UI best practices and collaboration with the web development team.
• Achieved a 60% increase in mobile app downloads within 6 months by deploying effective in-app advertising and push notification campaigns.
• Generated a 50% increase in email open rates and a 20% rise in click-through rates through personalized email marketing campaigns using Mailchimp.
• Led a website redesign project that resulted in a 40% increase in user retention by using UX/UI best practices and collaboration with the web development team.
• Achieved a 60% increase in mobile app downloads within 6 months by deploying effective in-app advertising and push notification campaigns.
Digital Marketing Coordinator | Company C
May 2014 — June 2017, Austin, USA
• Launched a comprehensive SEO strategy that improved organic search rankings, resulting in a 50% increase in website traffic over 18 months.
• Directed social media campaigns that grew followers by 60% using multi-platform strategies, content scheduling, and real-time analytics.
• Crafted and deployed email marketing campaigns that doubled the click-through rates by utilizing segmentation and personalized content strategies.
• Directed social media campaigns that grew followers by 60% using multi-platform strategies, content scheduling, and real-time analytics.
• Crafted and deployed email marketing campaigns that doubled the click-through rates by utilizing segmentation and personalized content strategies.
Junior Digital Marketing Analyst | Company D
January 2011 — April 2014, Cleveland, USA
• Assisted in the development of PPC campaigns that produced a 20% increase in lead generation using Google AdWords and Bing Ads.
• Conducted market research and competitor analysis, contributing to effective campaign adjustments and increased market share by 10%.
• Created engaging content for blogs and social media platforms, boosting online presence and follower engagement by 25%.
• Conducted market research and competitor analysis, contributing to effective campaign adjustments and increased market share by 10%.
• Created engaging content for blogs and social media platforms, boosting online presence and follower engagement by 25%.
Education
Bachelor of Science in Marketing | University of Florida
2010
Expert-Level Skills
Digital Marketing, SEO, SEM, PPC, Content Marketing, Social Media Marketing, Google Analytics, Google Ads, Adobe Analytics, CRM, Email Marketing, Data-Driven Decision Making, Team Collaboration, Budget Management, Strategic Planning, UX/UI Design, Analytical Skills, Adaptability, Communication Skills, Problem-Solving