Digital Marketing Director Resume
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Charles Bloomberg
San Diego, USA
charlesbloomberg@gmail.com
(621) 799-5548
in/cbloomberg
PROFESSIONAL SUMMARY
Accomplished Digital Marketing Director with over 10 years of experience driving revenue growth through innovative strategies and data-driven analysis. Expert in managing cross-functional teams and developing comprehensive marketing campaigns.
PROFESSIONAL Experience
Digital Marketing Director | Company A
January 2019 — Present, Seattle, USA
• Spearheaded the execution of digital marketing strategies leading to a 25% increase in overall website traffic year-over-year through SEO, SEM, and content marketing.
• Managed a $5 million annual marketing budget, optimizing spend across multiple platforms such as Google AdWords, Facebook Ads, and LinkedIn Ads, resulting in a 30% decrease in cost-per-acquisition (CPA).
• Led a cross-functional team of 15 members, including designers, developers, and content creators, to enhance user experience, achieving a 20% boost in user engagement.
• Developed and implemented data-driven marketing campaigns utilizing tools such as Google Analytics and HubSpot, which contributed to a 40% increase in lead conversion rates.
• Conducted extensive A/B testing and analyzed campaign performance metrics, driving a 50% improvement in click-through rates (CTR) across email marketing campaigns.
• Managed a $5 million annual marketing budget, optimizing spend across multiple platforms such as Google AdWords, Facebook Ads, and LinkedIn Ads, resulting in a 30% decrease in cost-per-acquisition (CPA).
• Led a cross-functional team of 15 members, including designers, developers, and content creators, to enhance user experience, achieving a 20% boost in user engagement.
• Developed and implemented data-driven marketing campaigns utilizing tools such as Google Analytics and HubSpot, which contributed to a 40% increase in lead conversion rates.
• Conducted extensive A/B testing and analyzed campaign performance metrics, driving a 50% improvement in click-through rates (CTR) across email marketing campaigns.
Senior Digital Marketing Manager | Company B
June 2015 — December 2018, San Jose, USA
• Directed digital marketing initiatives that generated a 35% increase in e-commerce sales through integrated campaigns including email, social media, and PPC advertising.
• Engineered comprehensive SEO plans that improved organic search rankings, leading to a 40% increase in organic traffic over 12 months.
• Leveraged advanced analytics to track key performance indicators (KPIs) and provided actionable insights, resulting in a 20% increase in ROI for digital campaigns.
• Collaborated with the content marketing team to produce high-quality content that improved customer retention rates by 15%.
• Engineered comprehensive SEO plans that improved organic search rankings, leading to a 40% increase in organic traffic over 12 months.
• Leveraged advanced analytics to track key performance indicators (KPIs) and provided actionable insights, resulting in a 20% increase in ROI for digital campaigns.
• Collaborated with the content marketing team to produce high-quality content that improved customer retention rates by 15%.
Digital Marketing Manager | Company C
April 2012 — May 2015, Austin, USA
• Constructed digital marketing campaigns that boosted brand awareness by 30% within a year through strategic use of social media platforms.
• Devised email marketing strategies leading to a 50% increase in open rates and a 25% rise in click-through rates.
• Monitored and reported performance of all digital marketing campaigns, ensuring targets were met and aligned with business objectives.
• Devised email marketing strategies leading to a 50% increase in open rates and a 25% rise in click-through rates.
• Monitored and reported performance of all digital marketing campaigns, ensuring targets were met and aligned with business objectives.
Online Marketing Specialist | Company D
February 2009 — March 2012, Denver, USA
• Executed online marketing strategies that led to a 20% increase in customer acquisition through search engine marketing (SEM) and pay-per-click (PPC) campaigns.
• Managed social media accounts, significantly increasing engagement metrics, including a 50% boost in shares and comments.
• Coordinated with the graphic design team to produce engaging multimedia content for online marketing initiatives.
• Managed social media accounts, significantly increasing engagement metrics, including a 50% boost in shares and comments.
• Coordinated with the graphic design team to produce engaging multimedia content for online marketing initiatives.
Education
Bachelor of Science in Marketing | University of California, Berkeley
May 2008
Expert-Level Skills
SEO, SEM, PPC, Google Analytics, HubSpot, Marketo, Pardot, Content Marketing, Social Media Marketing, Data Analysis, Budget Management, Team Leadership, A/B Testing, Email Marketing, Customer Acquisition, UX Design, Competitor Analysis, Project Management, Communication, Strategic Planning
