Brand Director Resume
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Charles Bloomberg
New York, USA
charlesbloomberg@gmail.com
(621) 799-5548
in/cbloomberg
PROFESSIONAL SUMMARY
Accomplished Brand Director with over 15 years of experience in driving brand growth, leading cross-functional teams, and implementing innovative marketing strategies.
PROFESSIONAL Experience
Brand Director | Company A
January 2018 — Present, New York, USA
• Spearheaded a rebranding campaign that increased brand awareness by 35% within 12 months using market research and analytics.
• Led a cross-functional team of 25 members in the launch of 5 new product lines, contributing to a 20% rise in revenue.
• Implemented data-driven marketing strategies that improved online engagement by 40% through targeted content and social media campaigns.
• Managed a $10M annual marketing budget, ensuring efficient allocation of resources and ROI optimization.
• Developed strategic partnerships with influencers and brands, resulting in a 25% increase in brand visibility across multiple platforms.
• Led a cross-functional team of 25 members in the launch of 5 new product lines, contributing to a 20% rise in revenue.
• Implemented data-driven marketing strategies that improved online engagement by 40% through targeted content and social media campaigns.
• Managed a $10M annual marketing budget, ensuring efficient allocation of resources and ROI optimization.
• Developed strategic partnerships with influencers and brands, resulting in a 25% increase in brand visibility across multiple platforms.
Marketing Director | Company B
July 2013 — December 2017, Beaverton, USA
• Directed global marketing initiatives that resulted in a 30% increase in market share within the competitive sportswear segment.
• Created and executed a social media strategy that boosted follower growth by 50%, engaging over 500K new customers.
• Optimized digital marketing campaigns using A/B testing and analytics, leading to a 25% improvement in conversion rates.
• Collaborated with product development teams to align brand messaging with new product launches, enhancing overall brand consistency.
• Created and executed a social media strategy that boosted follower growth by 50%, engaging over 500K new customers.
• Optimized digital marketing campaigns using A/B testing and analytics, leading to a 25% improvement in conversion rates.
• Collaborated with product development teams to align brand messaging with new product launches, enhancing overall brand consistency.
Senior Brand Manager | Company C
February 2010 — June 2013, Austin, USA
• Led the development and execution of brand strategies for over 10 high-profile clients, achieving an average client retention rate of 90%.
• Managed a team of 8 brand managers, providing mentorship and professional development to foster career growth.
• Conducted in-depth market research to identify emerging trends, informing brand positioning and marketing tactics.
• Managed a team of 8 brand managers, providing mentorship and professional development to foster career growth.
• Conducted in-depth market research to identify emerging trends, informing brand positioning and marketing tactics.
Brand Strategist | Company D
March 2006 — January 2010, San Francisco, USA
• Developed and implemented brand strategies that contributed to an average revenue increase of 15% for clients.
• Conducted comprehensive competitive analysis to identify market opportunities and gaps.
• Assisted in the creation of branding materials, including logos, taglines, and key messaging, to ensure cohesive brand identity.
• Conducted comprehensive competitive analysis to identify market opportunities and gaps.
• Assisted in the creation of branding materials, including logos, taglines, and key messaging, to ensure cohesive brand identity.
Education
Master of Business Administration (MBA) | Harvard Business School
2004 — 2006
Expert-Level Skills
Brand Strategy, Marketing Campaigns, Social Media Marketing, Digital Marketing, Market Research, Budget Management, Team Leadership, Strategic Partnerships, Content Creation, Brand Consistency, Analytics, ROI Optimization, Creative Development, Influencer Marketing, Public Speaking, Cross-Functional Collaboration, Problem-Solving, Communication