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Growth Marketing Manager Resume

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Charles Bloomberg

San Francisco, USA

charlesbloomberg@gmail.com

(621) 799-5548

in/cbloomberg

PROFESSIONAL SUMMARY

Accomplished Growth Marketing Manager with 8+ years of experience driving customer acquisition, lead generation, and revenue growth through innovative strategies and data-driven methodologies.

PROFESSIONAL Experience

Growth Marketing Manager | Company A

January 2020 — Present, San Francisco, USA

• Executed targeted marketing campaigns that resulted in a 35% increase in user acquisition over a 12-month period utilizing Google Analytics and A/B testing.
• Managed a $5 million annual marketing budget, optimizing spend to achieve a 20% reduction in cost per acquisition (CPA) using advanced data analytics and conversion rate optimization techniques.
• Led a cross-functional team of 10 to develop and launch a new product feature, driving a 50% increase in user engagement within six months.
• Developed and implemented an SEO strategy that improved organic search traffic by 45%, achieving top search rankings for high-value keywords.
• Spearheaded automated email marketing campaigns that achieved a 25% increase in click-through rates (CTR) and a 15% growth in customer retention rates.

Senior Growth Marketing Specialist | Company B

June 2016 — December 2019, Menlo Park, USA

• Designed and executed data-driven marketing strategies, leading to a 40% annual increase in lead generation using tools such as HubSpot and Marketo.
• Analyzed user data and engagement metrics to identify growth opportunities, resulting in a 30% increase in monthly active users (MAUs) over 18 months.
• Implemented multi-channel marketing campaigns including social media, PPC, and content marketing, achieving a 25% YoY growth in revenue.
• Optimized landing pages and user funnels, increasing the conversion rate by 20% through extensive A/B testing and user feedback analysis.

Digital Marketing Manager | Company C

April 2013 — May 2016, Austin, USA

• Increased website traffic by 50% through SEO, content marketing, and strategic partnerships with industry influencers.
• Launched targeted advertising campaigns on Google AdWords and Facebook Ads, achieving a 35% decrease in cost per lead (CPL).
• Engineered a robust analytics framework to track key performance indicators (KPIs), facilitating data-driven decision-making processes.

Marketing Coordinator | Company D

January 2011 — March 2013, Seattle, USA

• Assisted in the creation and distribution of marketing materials, leading to a 15% increase in brand awareness.
• Conducted market research and competitive analysis, providing insights that influenced the company's strategic direction.
• Managed social media accounts, increasing followers by 30% through consistent and engaging content.

Education

Bachelor of Science in Marketing | University of California, Berkeley

May 2010

Expert-Level Skills

Customer Acquisition, Lead Generation, SEO, SEM, PPC Advertising, Data Analytics, A/B Testing, Email Marketing, Social Media Marketing, Content Marketing, Conversion Rate Optimization, Budget Management, Team Leadership, Strategic Planning, Communication, Collaboration

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Career Contributor

Total Users (this is annoying to update)

2,023,399

Interview Rate

62.18%

Avg. User Review

8.23/10

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