Digital Marketing Consultant Resume
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Charles Bloomberg
Austin, USA
charlesbloomberg@gmail.com
(621) 799-5548
in/cbloomberg
PROFESSIONAL SUMMARY
Award-winning Digital Marketing Consultant with over 10 years of experience driving online engagement and revenue growth through innovative strategies across various platforms.
PROFESSIONAL Experience
Digital Marketing Consultant | Company A
March 2021 — Present, Austin, USA
• Increased client website traffic by 45% through SEO optimization, resulting in a 20% increase in online sales over a period of 12 months.
• Implemented and managed social media campaigns, achieving a 60% increase in follower engagement and a 35% boost in brand awareness.
• Conducted A/B testing and utilized Google Analytics to refine marketing strategies, reducing the cost per acquisition (CPA) by 30%.
• Developed comprehensive digital marketing plans for 15+ clients, incorporating PPC, SEM, and content marketing techniques to drive lead generation.
• Tracked and reported on key performance indicators (KPIs) to ensure continual improvement of digital marketing campaigns, resulting in a 25% increase in ROI.
• Implemented and managed social media campaigns, achieving a 60% increase in follower engagement and a 35% boost in brand awareness.
• Conducted A/B testing and utilized Google Analytics to refine marketing strategies, reducing the cost per acquisition (CPA) by 30%.
• Developed comprehensive digital marketing plans for 15+ clients, incorporating PPC, SEM, and content marketing techniques to drive lead generation.
• Tracked and reported on key performance indicators (KPIs) to ensure continual improvement of digital marketing campaigns, resulting in a 25% increase in ROI.
Senior Digital Marketing Strategist | Company B
February 2017 — March 2021, Austin, USA
• Spearheaded a major website redesign project, leading to a 50% reduction in bounce rate and a 40% increase in session duration.
• Managed a team of 10 digital marketing professionals, coordinating efforts across content creation, SEO, and paid advertising.
• Launched and optimized email marketing campaigns, achieving a 25% higher open rate and a 15% higher click-through rate compared to industry averages.
• Collaborated with cross-functional teams to align digital marketing efforts with overall business objectives, enhancing customer acquisition strategies.
• Managed a team of 10 digital marketing professionals, coordinating efforts across content creation, SEO, and paid advertising.
• Launched and optimized email marketing campaigns, achieving a 25% higher open rate and a 15% higher click-through rate compared to industry averages.
• Collaborated with cross-functional teams to align digital marketing efforts with overall business objectives, enhancing customer acquisition strategies.
Digital Marketing Manager | Company C
January 2014 — January 2017, Dallas, USA
• Engineered data-driven marketing strategies resulting in a 70% increase in online lead generation.
• Directed the creation and execution of multi-channel marketing campaigns including email, social media, and PPC, leading to a 50% increase in conversion rate.
• Improved client retention rate by 30% through the implementation of personalized customer journey mappings and automated email workflows.
• Directed the creation and execution of multi-channel marketing campaigns including email, social media, and PPC, leading to a 50% increase in conversion rate.
• Improved client retention rate by 30% through the implementation of personalized customer journey mappings and automated email workflows.
Digital Marketing Specialist | Company D
June 2010 — December 2013, San Antonio, USA
• Developed and launched content marketing strategies that increased organic search traffic by 60%.
• Assisted in the management of $500K annual digital advertising budget, optimizing spend to achieve a 20% reduction in cost per click (CPC).
• Created and analyzed monthly performance reports, recommending actionable insights that improved campaign effectiveness by 25%.
• Assisted in the management of $500K annual digital advertising budget, optimizing spend to achieve a 20% reduction in cost per click (CPC).
• Created and analyzed monthly performance reports, recommending actionable insights that improved campaign effectiveness by 25%.
Education
Bachelor of Science in Marketing | The University of Texas at Austin
May 2010
Expert-Level Skills
SEO, SEM, PPC, Google Analytics, Email Marketing, Social Media Marketing, A/B Testing, Content Marketing, Marketing Automation, Data Analysis, Team Leadership, Strategic Planning, Customer Acquisition, KPI Tracking, ROI Optimization, Communication, Project Management