Brand Consultant Resume
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Charles Bloomberg
PROFESSIONAL SUMMARY
Strategic Brand Consultant with over 10 years of experience driving brand growth and engagement through data-driven strategies. Expert in market analysis, brand positioning, and digital marketing.
PROFESSIONAL Experience
Brand Consultant | Company A
January 2020 — Present, Beaverton, USA
• Analyzed market trends and consumer insights to drive a 20% increase in brand engagement using advanced analytics tools like Google Analytics and Tableau.
• Spearheaded a global brand repositioning project, resulting in a 15% increase in market share within 18 months.
• Collaborated with cross-functional teams to develop integrated marketing strategies, achieving a 25% boost in brand loyalty across key demographics.
• Directed the launch of a digital marketing campaign that generated over $5 million in online sales within the first quarter.
• Optimized brand messaging and creative assets to increase campaign effectiveness, driving a 30% uplift in customer retention rates.
• Spearheaded a global brand repositioning project, resulting in a 15% increase in market share within 18 months.
• Collaborated with cross-functional teams to develop integrated marketing strategies, achieving a 25% boost in brand loyalty across key demographics.
• Directed the launch of a digital marketing campaign that generated over $5 million in online sales within the first quarter.
• Optimized brand messaging and creative assets to increase campaign effectiveness, driving a 30% uplift in customer retention rates.
Senior Brand Strategist | Company B
March 2016 — December 2019, Cincinnati, USA
• Managed a portfolio of leading consumer brands, delivering an average annual sales growth of 8% over a three-year period.
• Developed and implemented a data-driven brand strategy, resulting in a 23% increase in brand awareness.
• Led a cross-functional team of 12 to execute a multi-channel marketing campaign that exceeded KPIs by 35%.
• Designed and launched a comprehensive brand audit process, identifying key areas for improvement and driving a 10% increase in market penetration.
• Developed and implemented a data-driven brand strategy, resulting in a 23% increase in brand awareness.
• Led a cross-functional team of 12 to execute a multi-channel marketing campaign that exceeded KPIs by 35%.
• Designed and launched a comprehensive brand audit process, identifying key areas for improvement and driving a 10% increase in market penetration.
Brand Manager | Company C
January 2013 — February 2016, Naperville, USA
• Led the rebranding of a flagship product, resulting in a 12% sales increase within the first 6 months.
• Conducted market research to identify growth opportunities, driving a 7% increase in market share.
• Implemented a content marketing strategy that generated a 20% uptick in online engagement and lead generation.
• Conducted market research to identify growth opportunities, driving a 7% increase in market share.
• Implemented a content marketing strategy that generated a 20% uptick in online engagement and lead generation.
Marketing Coordinator | Company D
June 2010 — December 2012, Mesa, USA
• Assisted in the development and execution of marketing campaigns, resulting in a 10% increase in brand visibility.
• Processed and analyzed consumer data using CRM software to support targeted marketing initiatives.
• Created and managed social media content, growing the company's online presence by 15%.
• Processed and analyzed consumer data using CRM software to support targeted marketing initiatives.
• Created and managed social media content, growing the company's online presence by 15%.
Education
Bachelor of Science in Marketing | University of Texas at Austin
May 2010
Expert-Level Skills
Brand Strategy, Market Analysis, Digital Marketing, Data-Driven Decision Making, Cross-Functional Leadership, Multi-Channel Marketing, Customer Insights, Content Marketing, Creative Development, Brand Positioning, Project Management, Consumer Behavior, Team Collaboration, Strategic Thinking, Problem Solving