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Email Marketing Specialist Resume

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Charles Bloomberg

Boston, USA

charlesbloomberg@gmail.com

(621) 799-5548

in/cbloomberg

PROFESSIONAL SUMMARY

Results-driven Email Marketing Specialist with extensive hands-on experience in designing and executing successful email campaigns. Proficient in utilizing data analytics and A/B testing to optimize email performance and achieve high engagement rates.

PROFESSIONAL Experience

Email Marketing Specialist | Company A

March 2020 — Present, Boston, USA

• Developed and executed over 150 email marketing campaigns per year, resulting in a 20% increase in open rates and a 25% increase in click-through rates, utilizing segmentation and targeting strategies.
• Maintained and grew an email database of 500,000+ contacts using Salesforce and HubSpot, increasing the subscriber growth rate by 15% through lead generation and acquisition strategies.
• Created and optimized automated email workflows using Marketo, resulting in a 30% improvement in customer retention and reducing churn rate by 10%.
• Spearheaded A/B testing initiatives for subject lines, CTAs, and design templates, achieving an increase of 18% in overall campaign performance.
• Collaborated with cross-functional teams including content, design, and analytics to ensure cohesive and effective email communication strategies.

Email Marketing Coordinator | Company B

January 2017 — February 2020, Waltham, USA

• Managed and executed 100+ email marketing campaigns per quarter, contributing to a 15% increase in conversion rates and driving revenue growth.
• Led the implementation of a new email marketing platform, increasing campaign efficiency and reducing email production time by 30%.
• Directed the redesign of over 50 email templates, improving mobile responsiveness and delivering a 12% increase in mobile email open rates.
• Analyzed email performance metrics using Google Analytics and Tableau, providing actionable insights that boosted email engagement by 10%.

Marketing Associate | Company C

June 2014 — December 2016, Philadelphia, USA

• Assisted in the creation and execution of targeted email campaigns for a client base of 25,000+ subscribers, achieving a 10% improvement in open rates.
• Conducted thorough market research to identify key audience segments, resulting in a 15% increase in campaign relevancy and engagement.
• Provided detailed campaign performance reports to senior management, highlighting key metrics and recommendations for optimization.

Digital Marketing Intern | Company D

May 2013 — May 2014, New York, USA

• Assisted in the execution of email marketing campaigns, contributing to a 5% increase in subscriber engagement.
• Researched and compiled competitive analysis reports to identify trends and opportunities for client campaigns.
• Supported the marketing team in the development of promotional materials and content for email campaigns.

Education

Bachelor of Science in Marketing | New York University

May 2013

Expert-Level Skills

Email Campaign Management, A/B Testing, Data Analytics, Salesforce, HubSpot, Marketo, Google Analytics, Tableau, Lead Generation, Customer Segmentation, Template Design, Automated Workflows, GDPR Compliance, CAN-SPAM Compliance, Strong Analytical Skills, Detail-Oriented, Team Collaboration

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