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Email Marketing Manager Resume

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Charles Bloomberg

San Diego, USA

charlesbloomberg@gmail.com

(621) 799-5548

in/cbloomberg

PROFESSIONAL SUMMARY

Results-driven Email Marketing Manager with over 8 years of experience in developing high-performing email campaigns, leveraging data analytics for optimization, and leading cross-functional teams to achieve revenue growth.

PROFESSIONAL Experience

Email Marketing Manager | Company A

June 2021 — Present, San Diego, USA

• Developed and executed over 200 targeted email marketing campaigns, achieving a 25% increase in open rates and a 15% boost in click-through rates using HubSpot and Salesforce CRM tools.
• Spearheaded the implementation of an A/B testing program that enhanced email conversion rates by 20% through data-driven insights and customer segmentation.
• Led a cross-functional team of designers, content creators, and analysts to ensure cohesive campaign execution, resulting in a 30% lift in overall email engagement.
• Built and maintained automated email workflows for customer onboarding, lifecycle, and retention, which significantly reduced manual tasks by 40% and enhanced customer experience.
• Analyzed performance metrics using Google Analytics and Adobe Analytics to inform strategic decision-making, contributing to a 10% year-over-year increase in ROI.

Senior Email Marketing Specialist | Company B

March 2018 — May 2021, Atlanta, USA

• Managed a portfolio of over 50 client email campaigns, improving their cumulative open rates by 22% and click-through rates by 18% utilizing Mailchimp's advanced segmentation tools.
• Successfully launched a re-engagement email series that recovered 15% of previously inactive subscribers, driving significant revenue growth.
• Improved email deliverability rates to 98% by implementing best practices for list hygiene and compliance with CAN-SPAM regulations.
• Collaborated with the analytics team to integrate data insights into campaign strategy, leading to a 12% increase in targeted campaign effectiveness.

Email Marketing Coordinator | Company C

January 2015 — February 2018, Austin, USA

• Coordinated the planning and execution of weekly newsletters and promotional emails, achieving an average open rate of 28% and a click-through rate of 14%.
• Assisted in the migration of email marketing software from Mailjet to Mailchimp, improving overall team efficiency and email campaign management.
• Generated detailed reports on campaign performance metrics, providing actionable insights that helped to refine marketing strategies and deliver a 10% improvement in engagement.

Marketing Assistant | Company D

June 2012 — December 2014, Raleigh, USA

• Supported the marketing team in creating and distributing email content for over 10 different clients, maintaining an average email open rate of 22%.
• Developed and maintained a detailed email calendar, ensuring timely delivery of all email communications and campaigns.
• Processed and segmented email subscriber lists to optimize engagement and reduce bounce rates, contributing to a 5% improvement in monthly email performance.

Education

B.A. in Marketing | University of North Carolina at Chapel Hill

May 2012

Expert-Level Skills

Email marketing, campaign management, CRM tools (HubSpot, Salesforce), A/B testing, customer segmentation, email automation, data analytics (Google Analytics, Adobe Analytics), cross-functional team leadership, content creation, compliance (CAN-SPAM), list hygiene, performance reporting, engagement strategies, re-engagement campaigns, project management, communication, problem-solving

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