Digital Marketing Manager Resume
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Charles Bloomberg
Austin, USA
charlesbloomberg@gmail.com
(621) 799-5548
in/cbloomberg
PROFESSIONAL SUMMARY
Highly skilled Digital Marketing Manager with over 7 years of experience in driving highly effective digital marketing strategies, increasing online engagement, and optimizing conversion rates using cutting-edge tools and analytical methods.
PROFESSIONAL Experience
Digital Marketing Manager | Company A
July 2020 — Present, Mountain View, USA
• Directed digital marketing campaigns driving a 35% increase in qualified leads, utilizing Google Analytics, SEM, and SEO best practices.
• Engineered and managed PPC advertising strategies across Google AdWords, achieving an ROI of over 450% in a 12-month period.
• Spearheaded the implementation of a comprehensive social media strategy resulting in a 50% increase in engagement across all platforms.
• Oversaw email marketing campaigns that yielded a 20% open rate and a 7% conversion rate using tools such as MailChimp and Salesforce.
• Optimized website content for improved SEO, which led to a 22% increase in organic search traffic over 6 months.
• Engineered and managed PPC advertising strategies across Google AdWords, achieving an ROI of over 450% in a 12-month period.
• Spearheaded the implementation of a comprehensive social media strategy resulting in a 50% increase in engagement across all platforms.
• Oversaw email marketing campaigns that yielded a 20% open rate and a 7% conversion rate using tools such as MailChimp and Salesforce.
• Optimized website content for improved SEO, which led to a 22% increase in organic search traffic over 6 months.
Senior Digital Marketing Specialist | Company B
April 2017 — July 2020, Seattle, USA
• Managed end-to-end digital marketing campaigns that resulted in a 40% increase in customer acquisition over 3 years.
• Launched A/B testing initiatives enhancing marketing email click-through rates by 15%, leveraging analytical tools like Optimizely.
• Increased website conversion rates by 18% through strategic UX and CRO techniques.
• Collaborated with cross-functional teams to design and execute a cohesive omni-channel marketing strategy.
• Launched A/B testing initiatives enhancing marketing email click-through rates by 15%, leveraging analytical tools like Optimizely.
• Increased website conversion rates by 18% through strategic UX and CRO techniques.
• Collaborated with cross-functional teams to design and execute a cohesive omni-channel marketing strategy.
Digital Marketing Coordinator | Company C
January 2015 — April 2017, San Diego, USA
• Developed and implemented SEO and content marketing strategies, leading to a 300% growth in web traffic.
• Managed social media accounts and achieved a 25% growth in follower base over 2 years.
• Conducted competitor analysis and market research to fine-tune marketing strategies, increasing market share by 10%.
• Managed social media accounts and achieved a 25% growth in follower base over 2 years.
• Conducted competitor analysis and market research to fine-tune marketing strategies, increasing market share by 10%.
Marketing Associate | Company D
June 2013 — January 2015, Austin, USA
• Assisted in the creation and execution of digital marketing plans that grew brand awareness by 30%.
• Provided detailed reports on campaign performance metrics, utilizing tools like Google Analytics and Hootsuite.
• Wrote and edited content for newsletters, blog posts, and social media channels to enhance customer engagement.
• Provided detailed reports on campaign performance metrics, utilizing tools like Google Analytics and Hootsuite.
• Wrote and edited content for newsletters, blog posts, and social media channels to enhance customer engagement.
Education
Bachelor of Science in Marketing | University of Texas at Austin
May 2012
Expert-Level Skills
SEO, SEM, PPC Advertising, Google Analytics, A/B Testing, Social Media Strategy, Content Marketing, Email Marketing, UX Optimization, CRO Techniques, Market Research, Cross-functional Collaboration, Strategic Planning, Analytical Thinking